{"id":24067,"date":"2013-07-03T16:48:50","date_gmt":"2013-07-03T21:48:50","guid":{"rendered":"http:\/\/kjhk.org\/web\/?p=24067"},"modified":"2013-07-03T17:03:13","modified_gmt":"2013-07-03T22:03:13","slug":"yeye-pop-in-france","status":"publish","type":"post","link":"https:\/\/kjhk.org\/web\/2013\/07\/03\/yeye-pop-in-france\/","title":{"rendered":"Y\u00e9y\u00e9 Pop in France"},"content":{"rendered":"

Innocent Melodies with a Dirty Message<\/p>\n

Y\u00e9y\u00e9 is a style of pop music, performed predominately by female artists that began in the early \u201860s in France, Italy and Spain. The name came from \u201cYeah!Yeah!\u201d, a frequently reoccurring lyric used in the pop songs\u2019 backup vocals. Y\u00e9y\u00e9 success is usually credited to Serge Gainsbourg, a French musician who composed for some of France\u2019s most famous Y\u00e9y\u00e9 stars. Popular French y\u00e9y\u00e9 singers include Fran\u00e7oise Hardy, Frank Alamo, Gillinan Hills, Shelia and France Gall.<\/p>\n

Although Y\u00e9y\u00e9 music often had innocent themes, the na\u00efve singers were still used to deliver an underlined, adult message. One of the most famous career flops is France Gall. Her popularity in France began in 1964 and she was soon sent to the famous composer, Serge Gainsbourg. He wrote many hits for Gall including \u201cLaisse tomber les filles\u201d. At this time Gall\u2019s songs had very childlike themes and Gainsbourg wanted to give her a more mature sound. In 1966, Gall released \u201cBaby Pop\u201d at only 18 years old. The song\u2019s lyrics hinted at the loss of virginity but did not cause too much of a stir from the public. It wasn\u2019t until her hit \u201cLes Sucettes\u201d later that year when she cased a scandal.<\/p>\n

Une sucette<\/i> is the French word for \u201clollipop\u201d and comes from the verb sucer<\/i> meaning \u201cto suck\u201d. In her song, \u201cLes Sucettes\u201d, Gall sings about a young girl who enjoys lollipops and when the lollipop \u201cgoes down her throat, she is in paradise\u201d. The apparent double meaning for oral sex was too risqu\u00e9 for 1960s France and ruined Gall\u2019s career. Gall claims she was unaware of the songs underlined message and was taken advantage of by Gainsbourg (which is believable until you watch the music video). Although Gall was never able to reclaim her innocent persona again, Y\u00e9y\u00e9 pop has remained popular over the years with comebacks in the \u201870s, \u201880s and \u201890s.<\/p>\n

Y\u00e9y\u00e9 music is even present today in the United States. Fran\u00e7oise Hardy\u2019s song \u201cLes temps de l\u2019amour\u201d was featured in the 2012 Wes Anderson film Moonrise Kingdom.<\/i> France Gall\u2019s popular hit \u201cLaisse tomber les filles\u201d was later covered by April March and used in the Quentin Tarantino film Death Proof<\/i> in 2007.<\/p>\n

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France Gall and Serge Gainsbourg<\/p>\n