{"id":38532,"date":"2017-10-16T11:30:59","date_gmt":"2017-10-16T16:30:59","guid":{"rendered":"http:\/\/kjhk.org\/web\/?p=38532"},"modified":"2017-10-31T18:13:06","modified_gmt":"2017-10-31T23:13:06","slug":"kjhk-content-metrics","status":"publish","type":"post","link":"https:\/\/kjhk.org\/web\/2017\/10\/16\/kjhk-content-metrics\/","title":{"rendered":"KJHK Content Metrics"},"content":{"rendered":"<p><b>What we measure:<\/b><\/p>\n<ul>\n<li>Staff participation<\/li>\n<li>How people get to the site<\/li>\n<li>What people look at on the site<\/li>\n<li>What people engage with\/share from the site<\/li>\n<li>On the leadership level, we also keep track of learning outcomes<\/li>\n<\/ul>\n<p><b>Why we measure:<\/b><\/p>\n<ul>\n<li>Tracking staff participation and leader learning lets us know if the station\u2019s content is providing students with needed opportunities and training<\/li>\n<li>Tracking how people consume and share content helps us make decisions about where to focus time and staff<\/li>\n<\/ul>\n<p><b>Tracking how people get to the site<\/b><a href=\"http:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-referring-sites.png\"><img decoding=\"async\" class=\" wp-image-38536 alignright\" src=\"http:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-referring-sites-300x225.png\" alt=\"KJHK.org referring sites\" width=\"279\" height=\"209\" srcset=\"https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-referring-sites-300x225.png 300w, https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-referring-sites-1024x768.png 1024w, https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-referring-sites.png 1500w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/a><\/p>\n<ul>\n<li>Mobile access is increasing, desktop is decreasing.<\/li>\n<li>We can see that in the top three referrers to KJHK.org &#8211; all are social sites, and a huge chunk is a mobile platform.<\/li>\n<li>Top three referring sites: facebook.com, t.co, m.facebook.com<\/li>\n<li>A few years ago, University websites were at the top of that list.<\/li>\n<li>We also see traffic from search engines and direct links.<\/li>\n<\/ul>\n<p><b>Tracking what people look at on the site<\/b><\/p>\n<ul>\n<li>User flow through Google Analytics<\/li>\n<li>Most viewed: home page, now playing, music reviews, sports<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-user-flow.png\"><img decoding=\"async\" class=\"size-medium wp-image-38538 alignleft\" src=\"http:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-user-flow-300x181.png\" alt=\"KJHK.org user flow\" width=\"300\" height=\"181\" srcset=\"https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-user-flow-300x181.png 300w, https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-user-flow-1024x618.png 1024w, https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK.org-user-flow.png 1426w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Finding out what is happening on air is still a big factor in website traffic. Increasingly, visitors who aren&#8217;t coming to KJHK.org directly for the &#8220;now playing&#8221; feature are getting to the site through linked content.<\/li>\n<li>KJHK hosts videos and audio off-site, which could mean fewer direct website hits. We&#8217;ve decided that&#8217;s OK &#8211; people are finding, viewing and sharing photos and videos where they already are (YouTube, Instagram).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What we measure: Staff participation How people get to the site What people look at on the site What people engage with\/share from the site On the leadership level, we also keep track of learning outcomes Why we measure: Tracking staff participation and leader learning lets us know if the station\u2019s content is providing students with needed opportunities and training Tracking how people consume and share content helps us make decisions about where to focus time and staff Tracking how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3742],"tags":[],"class_list":["post-38532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbi-metrics"],"jetpack_featured_media_url":"https:\/\/kjhk.org\/web\/wp-content\/uploads\/2015\/10\/KJHK_11-e1445012985410.jpg","_links":{"self":[{"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/posts\/38532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/comments?post=38532"}],"version-history":[{"count":0,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/posts\/38532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/media\/38533"}],"wp:attachment":[{"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/media?parent=38532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/categories?post=38532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kjhk.org\/web\/wp-json\/wp\/v2\/tags?post=38532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}