What we measure:
- Staff participation
- How people get to the site
- What people look at on the site
- What people engage with/share from the site
- On the leadership level, we also keep track of learning outcomes
Why we measure:
- Tracking staff participation and leader learning lets us know if the station’s content is providing students with needed opportunities and training
- Tracking how people consume and share content helps us make decisions about where to focus time and staff
- Mobile access is increasing, desktop is decreasing.
- We can see that in the top three referrers to KJHK.org – all are social sites, and a huge chunk is a mobile platform.
- Top three referring sites: facebook.com, t.co, m.facebook.com
- A few years ago, University websites were at the top of that list.
- We also see traffic from search engines and direct links.
Tracking what people look at on the site
- User flow through Google Analytics
- Most viewed: home page, now playing, music reviews, sports
- Finding out what is happening on air is still a big factor in website traffic. Increasingly, visitors who aren’t coming to KJHK.org directly for the “now playing” feature are getting to the site through linked content.
- KJHK hosts videos and audio off-site, which could mean fewer direct website hits. We’ve decided that’s OK – people are finding, viewing and sharing photos and videos where they already are (YouTube, Instagram).